arlo.com

AI citation rate change from July to November 2025 across 10+ AI models
Arlo has experienced a 7.4% drop in AI citation rates between July and November 2025. This means AI models are recommending Arlo less frequently when users ask about smart home devices.
The score dropped from 81% to 75%, representing a loss of 6 percentage points in AI visibility.
This could indicate:
AI models disagree on this brand by 100 points (HIGH disagreement). When ChatGPT rolls out ads, will they recommend you?
You dominate these categories: Smart Home Devices(53%), Iot Devices(42%)
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