hubspot.com

AI citation rate change from July to November 2025 across 10+ AI models
Hubspot has experienced a 16.1% drop in AI citation rates between July and November 2025. This means AI models are recommending Hubspot less frequently when users ask about martech.
The score dropped from 93% to 78%, representing a loss of 15 percentage points in AI visibility.
This could indicate:
AI models disagree on this brand by 100 points (HIGH disagreement). When ChatGPT rolls out ads, will they recommend you?
You dominate these categories: Content Marketing(92%), Influencer Marketing(92%), Lead Generation(91%)
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