azure.microsoft.com

AI citation rate change from July to November 2025 across 10+ AI models
Microsoft has experienced a 12.8% drop in AI citation rates between July and November 2025. This means AI models are recommending Microsoft less frequently when users ask about cloud.
The score dropped from 94% to 82%, representing a loss of 12 percentage points in AI visibility.
This could indicate:
AI models disagree on this brand by 100 points (HIGH disagreement). When ChatGPT rolls out ads, will they recommend you?
You dominate these categories: Data Governance(85%), Cloud Storage(79%), Cloud Platforms(79%)
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